The SEO platform
built for AI search.
Pylon crawls, audits and tracks your sites end-to-end — technical SEO, on-page fixes, keyword research and AI visibility (GEO / AEO) in one data model. Every finding ranked by impact with a prioritized roadmap you can act on today.
- Technical SEO audit
- AI visibility (GEO/AEO)
- Rank tracking
- Competitor analysis
- Keyword research
AI Visibility: 41 / 100
12 mentions · 3 citations · answered by DeepSeek V4 via OpenRouter
Keyword rank
"seo audit tool"
AI share of voice
vs competitor avg 28%
30+
Audit rules
Across crawl, on-page, schema & sitemap
6
SEO modules
Covering the full SEO lifecycle
7d
Free trial
Full-feature, no card required
2
Free checks/day
Instant URL health score, no account
Your technical SEO is fine.Your brand still isn't found.
Crawls end in 1,200-row CSV exports. Rankings tracked in one tool, AI answers in a second, competitors in a third. Nobody connects the dots — so nothing gets fixed in order.
With scattered tools
- Audit reports no-one has time to read
- Brand mentions in AI answers — invisible
- Keyword positions with zero competitive context
- Fixes that never make a prioritized roadmap
- Five subscriptions for one workflow
With Pylon
- Every issue ranked by impact × effort
- AI mentions, citations & context measured
- Rankings, gaps and AI share in one view
- One connected roadmap from crawl to conversion
- Single subscription, full SEO lifecycle
Everything from crawl to conversion
One data model across the whole SEO lifecycle. Each step surfaced with clear, prioritized actions — no raw spreadsheets. Module status is honest: Live, Building, or Adapter contract.
The differentiator
AI visibility · GEO · AEO
AI answers are the new front door. Pylon sends your buyer prompts to a live AI model, records every mention, citation and competitor named in the answer, and turns them into a measurable score — with the engine that answered stored on every run.
12
Mentions
3
Citations
41%
Share of voice
Illustrative sample values
Smart crawler
Robots-aware BFS crawl with sitemap discovery, canonical handling and SSRF-safe network rules. Renders pages the way search engines do.
ExploreTechnical SEO audit
30+ rules across crawl, on-page, schema and sitemap — scored, deduplicated and ranked by impact × effort so fixes land in the right order.
ExploreKeyword research
Volume, difficulty, intent, AI-overlap risk and opportunity score in one view — filtered to what's actually winnable for your domain.
ExploreRank tracking
Keyword positions across country, language, device and engine — with SERP feature detection, volatility flags and movement alerts.
ExploreCompetitor analysis
Ranking overlap, keyword gaps and AI share of voice against rivals — auto-discovered competitors, real snapshots and gap summaries.
ExploreE-commerce & platform sync
Connect WordPress and Pylon applies approved on-page fixes through the plugin. Wix and Squarespace app backends ship too; Shopify and BigCommerce run on the same audit data plus the REST API.
ExploreWhite-label reports & API
Scheduled PDF exports, branded white-label reports, client portals and REST API access — built for agencies running many clients.
ExploreFrom raw pages to a fixed roadmap
Pylon doesn't just report problems — it drives the whole loop so you always know what to fix next and can prove the result.
Six steps. One platform.
Crawl → Audit → Prioritize → Fix → Verify → Measure
Discover
Crawl every URL through sitemaps and internal links.
Diagnose
Score each page against 30+ technical and on-page rules.
Prioritize
Rank every issue by impact × effort so fixes land in order.
Fix
Apply approved on-page fixes from Pylon, or export the list for your developer.
Verify
Re-crawl to confirm fixes are live — nothing regressed.
Measure
Watch rankings, AI visibility and traffic respond to the work.
Crawl the whole site. See the whole picture.
Pylon renders and crawls pages the way search engines do — robots-aware, sitemap-driven and SSRF-safe. Every finding maps to a plain-language fix with impact and effort attached.
- Robots.txt, meta robots and canonical chains respected
- 30+ rules scored, deduplicated and ranked by impact × effort
- Schema validated against rich-result expectations
- AI-readiness score via /llms.txt and structured-data checks
124 issues · 30 high-priority · Prioritized roadmap ready
Rankings across every SERP you sell in.
Track keyword positions by country, language, device and engine — and see where AI Overviews change the board entirely. Movement, SERP features and volatility surface automatically.
- Country, language, device and search-engine targeting
- SERP feature detection — snippets, AI Overviews, maps
- Wins, losses and volatility flagged per keyword
- Shared cache keeps costs low when multiple sites track the same keyword
| Keyword | Pos. | Chg | Vol. |
|---|---|---|---|
| technical seo audit | 3 | ↑4 | 12K |
| seo audit tool | 7 | ↑2 | 8.4K |
| website seo checker | 12 | ↓1 | 22K |
| ai visibility tracking | 5 | ↑11 | 4.2K |
| keyword research tool | 18 | ↑3 | 33K |
See every keyword gap before rivals close it.
Pylon scans competitors automatically, compares your rankings against theirs and surfaces every keyword gap — missing, weak, shared and strong — alongside AI share of voice.
- Auto-discovered competitors from AI mentions and ranking data
- Gap classification: missing · weak · shared · strong
- AI share-of-voice per prompt, engine labelled on every run
- Scheduled sweeper keeps competitor snapshots fresh automatically
| Keyword | Their rank | Your rank | Vol. |
|---|---|---|---|
| local seo software | 3 | Not ranking | 5.6K |
| seo reporting tool | 6 | 19 | 9.1K |
| rank tracker free | 4 | Not ranking | 14K |
| technical seo checklist | 2 | 9 | 7.8K |
Be the answer when AI answers.
AI answers are the new search front door. Pylon sends your prompts to a live AI model, extracts every mention and citation of your brand and competitors from the answer, and stores measurable snapshots — with the engine that ran labelled every time.
Mention & citation tracking
How often is your domain cited — and on which pages?
Competitor detection
Who appears for your money queries, and why?
Answer-type context
Is your brand the answer, a footnote, or absent?
Provider-agnostic runs
Model and provider stored with every run — never locked in.
Share of voice scoring
Composite 0–100 score across all measured providers.
AI Visibility Score
41 / 100
Competitor avg
28
8
mentions
3
mentions
5
mentions
2
mentions
More capability. Less spend.
Pylon bundles technical audit, AI visibility, rank tracking and competitor analysis under one Growth plan — no separate AI add-on, no extra seats charge.
| Feature | PPylon | Semrush | Ahrefs | SE Ranking | Moz Pro |
|---|---|---|---|---|---|
| Technical SEO audit | ✓ 30+ rules | ✓ | ✓ | ✓ | ✓ |
| Keyword research | ✓ | ✓ | ✓ | ✓ | ✓ |
| Rank tracking | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI visibility (GEO/AEO) | ✓ Built-in | ✓ Add-on | ✓ Separate | — | — |
| Competitor keyword gaps | ✓ | ✓ | ✓ | ✓ | — |
| White-label reports | ✓ Growth+ | ✓ Business+ | — | ✓ Growth+ | — |
| Multi-tenant workspaces | ✓ Agency | ✓ | — | ✓ | — |
| REST API access | ✓ Agency | ✓ Extra | ✓ Extra | ✓ Extra | ✗ |
| Free plan | ✓ Forever | ✓ Limited | ✗ | ✗ | ✓ Limited |
Built for the way you work
One platform, four tailored surfaces — whether you're fixing indexation or running an agency with 30 clients.
SEO Specialist
Run audits, fix indexation, prove technical wins.
- Prioritized audit roadmaps
- Schema & indexation checks
- CSV-free reporting
Content & AI Marketer
Own GEO / AEO before competitors do.
- AI mention & citation tracking
- Answer-type context
- Provider-agnostic runs
Agency Owner
Win and keep clients with clean reporting.
- Multi-tenant workspaces
- White-label reports
- REST API access
Ecommerce Team
Stop product pages competing with each other.
- Catalog-wide audits
- Duplicate title & canonical checks
- Storefront-speed signals
GEO, AEO, AIO, SXO — defined plainly
Four acronyms people use for the same shift: buyers now read an AI answer instead of scrolling ten blue links. Here is what each one means, and which part Pylon actually measures today.
GEO
Generative Engine Optimization
Getting your brand named inside answers written by AI engines — ChatGPT, Gemini, Perplexity, Claude — not only inside a list of ten links. Engines quote pages they can crawl and passages they can lift, so GEO rewards specific, original, well-structured content.
How Pylon measures it
Pylon sends your buyer prompts to every connected engine and stores one row per prompt and engine: mentioned or not, cited or not, which competitors were named instead, and a visibility score that trends over time.
AEO
Answer Engine Optimization
Writing so a machine can pull a complete answer out of your page: question-shaped headings, a direct first sentence, definitions, steps and comparison tables. In practice AEO is on-page SEO pointed at questions instead of keywords.
How Pylon measures it
The on-page grader and schema checks review headings, answer formatting and structured data for any URL, and the SERP tracker records whether a snippet or AI summary already sits above your result.
AIO
AI Overviews and AI Mode
Google's AI summary at the top of results. It changes click behaviour, not the rules: the same crawling, indexing and on-page quality decide whether you are eligible to appear in it.
How Pylon measures it
Rank tracking flags which of your keywords now carry an AI Overview above the results, and a connected Google Search Console account adds Google's own AI Overviews and AI Mode performance surfaces — clicks, impressions and position measured by Google, not guessed by us.
SXO
Search Experience Optimization
The whole journey from query to conversion — whether the page loads fast, matches the intent behind the search and earns the click. SXO joins SEO to user experience and conversion rate, because a ranking only pays if the visit works.
How Pylon measures it
Crawl findings, Core Web Vitals, server-log analysis and rank movement live in one workspace, so a page that ranks but leaks visitors turns into one prioritised fix list instead of four dashboards.
What we do not claim. Technical SEO still comes first — an engine cannot cite a page it cannot crawl. Publishing an llms.txt helps AI agents read your site, but Google has said it does not affect search ranking, so Pylon treats it as agent access, not an optimisation lever. Every figure on this page that is an estimate is labelled one in the product.
Plays well with the platforms you run on
CMS adapters, search consoles and API access — all first-class, not bolted on.
Connect WordPress and Pylon applies approved on-page fixes through the plugin; the Wix and Squarespace app backends ship today, and every other stack runs on the REST API. Google Search Console and Bing Webmaster Tools sync with OAuth, and IndexNow pings new URLs — no CSV handoffs.
Simple plans. Real value.
Growth starts at $59/mo — with AI visibility included, and every site, keyword, audit, AI run and report limit we publish is enforced by the API. No hidden seat fees, no surprise add-ons.
Free
Explore Pylon today
- 1 connected site
- 10 tracked keywords
- 1k pages crawled / month
- 5 audits / month
- 2 AI visibility runs / month
- 2 reports / month
- Technical SEO audits
- Core HTML, server & security checks
- Schema & accessibility checks
- Sitemap & SSL checks
- Issue tracking
- Instant on-demand scans
- Community support
Growth
7-day trialRanking & visibility
or $47.00/mo billed annually
- 10 connected sites
- 500 keywords
- 50k pages crawled / month
- 50 audits / month
- 25 AI visibility runs / month
- 25 reports / month
- Daily rank tracking
- AI visibility (GEO/AEO)
- Competitor analysis
- Scheduled weekly audits
- White-label reports
- CSV & PDF report exports
- Priority support
Agency
7-day trialFor teams & clients
or $115.00/mo billed annually
- 30 connected sites
- 1,500 keywords
- 250k pages crawled / month
- 200 audits / month
- 100 AI visibility runs / month
- 100 reports / month
- REST API access
- Custom crawl schedules
- Multi-tenant client workspaces
- White-label reports
- Role-based access control
- Priority support
- Service-level agreement (SLA)
Enterprise / custom? Need more sites, higher crawl limits, custom SLA or on-premise deployment? Talk to us
USD is billed via PayPal and international cards; India gets INR pricing billed via Razorpay (UPI, cards, netbanking). Sites, tracked keywords, audits, AI visibility runs and reports are enforced by the API — you will be told when you reach the limit, not charged over it. Pages crawled is a monthly usage figure, not a hard cap. Annual billing is shown as the discounted per-month equivalent.
Questions, answered honestly.
Straight answers about plans, features, and how Pylon compares.
Start here — free tools & guides
The free SEO checker, docs, blog and integration guides are open to everyone — no account needed.
Free on-demand SEO checker
Paste any URL and get an instant health score across 30+ checks — the fastest way to see where pages stand.
Docs & quick start
Connect your first site and turn checker results into fixes you can ship tonight.
Blog & guides
Practical notes on technical SEO, GEO/AEO and AI search.
AI visibility (GEO/AEO)
How to optimise for AI answers, mentions and citations. Adapters shipped: OpenRouter (DeepSeek), OpenAI ChatGPT, Anthropic Claude, Google Gemini and Perplexity Sonar — each flips Live when its API key is set.
Integrations
WordPress, Shopify, Wix, BigCommerce, GSC and more.