Find the gap before rivals close it.
Snapshot what your competitors rank for, how they claim AI visibility, and where your site is one content decision away from owning the query — classic SERPs and AI answers in a single data model.
- Ranking overlap graphs
- Keyword gap reports
- AI share of voice
- Visibility trend compare
5
Competitors/project
Growth plan
4
Analysis lenses
Gap · AI · SERP · Audit
3
Gap filters
Vol · KD · AI risk
2
Channels tracked
SERP + AI
The whole competitive picture in one place.
Classic keyword overlap, AI share-of-voice, technical score benchmarks and keyword gaps — measured together, not across five separate tools.
Ranking overlap
Shared, won and lost keywords across your site and up to 5 competitors — sorted by how much their ranking strength exceeds yours.
Keyword gap reports
Queries competitors rank for that you don't — filtered by volume, difficulty and AI-answer risk into a list of winnable targets.
AI share of voice
Who appears for your money queries in ChatGPT, Gemini and Perplexity — measured per-competitor alongside classic SERP rankings.
Audit benchmarks
Peer your technical SEO scores against competitor domains — site health, schema coverage and AI-readiness side by side.
Winnable gaps, not raw exports.
Every gap is filtered by volume, difficulty and AI-answer overlap together — so you see the queries you can actually take from a competitor, not every query they rank for that you don't.
Missing gaps
Competitor ranks; you don't appear at all — highest priority
Weak gaps
You rank 11–50; competitor ranks in top 5 — needs content upgrade
AI-flagged
High AI-overlap queries routed to GEO/AEO module instead
Volume-verified
Demand cross-verified per market, not a stale global average
| Keyword | Your rank | Competitor | Volume | Difficulty | Opp. |
|---|---|---|---|---|---|
ai seo tools comparison | — | #4 | 5.4K | Medium | High |
seo audit automation | — | #6 | 2.9K | Medium | High |
llms.txt best practicesAI | — | #3 | 1.6K | Easy | High |
local seo for boutiques | — | #2 | 1.2K | Easy | High |
seo reporting tool | 19 | #6 | 9.1K | Medium | Medium |
technical seo checklistAI | 9 | #2 | 7.8K | Easy | Medium |
The competitor who lives only in AI answers.
A rival who ranks nowhere in Google but appears in every ChatGPT answer for your money queries is completely invisible to classic competitor tools. Pylon measures both channels in every competitor run.
Per-provider share of voice
Separate scores for ChatGPT, Gemini, Perplexity and AI Overviews
Mention vs citation split
Being named vs being cited are tracked separately — both matter
Competitor auto-discovery
Rivals that win AI mentions for your queries surfaced automatically
Trend over time
Share-of-voice history so you see if a rival is gaining in AI answers
AI share of voice — your site vs competitors
34%
Your share
Illustrative sample · 4 providers · 24 money queries
Gaps filtered to what's actually winnable — not raw exports
Find the gap in four steps.
01
Add competitors
Add up to 5 rivals by domain, or let Pylon auto-discover from AI-mention data.
02
Compare overlap
Shared, won and lost keywords surfaced at a glance alongside AI share-of-voice.
03
Filter the gaps
Volume, difficulty and AI-answer risk trim the list to only the winnable targets.
04
Brief the content
Hand the cluster to keyword research and create the brief — same platform, no export.
Three teams that get more from competitor data.
Content strategy
Find the exact queries competitors rank for that you don't — prioritized by volume, difficulty and AI-answer overlap so your editorial calendar only targets what's actually winnable.
- Gap list filtered to winnable
- Intent classified per gap
- AI overlap priced in upfront
Agency client pitches
Show a prospect exactly where their competitors are winning in classic SERPs and in AI answers — with data from the same run, not five different tools stitched together.
- Classic + AI share-of-voice
- White-label report-ready
- Competitor snapshot per run
GEO / AEO gap closing
A competitor who ranks nowhere in Google but appears in every AI answer is invisible to classic tools. Pylon surfaces both so you can close the AI gap before it becomes a traffic gap.
- Per-provider AI mention tracking
- Gap = missing AI citations
- Routes to AI visibility module
SERP + AI, one plan. Half the price.
AI share-of-voice and classic competitor analysis in one data model — features competitors charge add-on pricing for.
| Feature | PPylon | Semrush | Ahrefs | SE Ranking |
|---|---|---|---|---|
| Competitor keyword gaps | ||||
| Ranking overlap view | ||||
| AI share of voice (GEO/AEO) | Built-in | Add-on | Add-on | Add-on |
| Classic + AI in one view | ||||
| Auto-discovered competitors | ||||
| Audit benchmark vs rivals | Partial | Partial | ||
| White-label reports | Growth+ | Business+ | Growth+ | |
| Starting price / month | $59 | $139 | $129 | $103 |
Competitor analysis questions, answered
How many competitors, what gap data means, and why AI share-of-voice matters.