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Notes from the SEO front line

Practical writing about technical audits, AI search and rank tracking — from the team building the platform. Full articles land in the content sprint.

  • Technical SEO
  • GEO / AEO / AI visibility
  • Ranking & SERP analysis
All topicsAuditsAI VisibilityRankingsKeyword ResearchTechnical SEOE-commerce
Audits

Crawl less, understand more: how prioritized audits beat raw reports

Why “1,204 issues found” is useless, and how impact × effort scoring turns a crawl into a roadmap.

Feb 2026 · 6 min read · article queued

AI Visibility

GEO and AEO are SEO’s second act — here’s how you measure them

Mentions, citations and answer-type context: the metrics that tell you if AI search is working.

Jan 2026 · 8 min read · article queued

Rankings

Your dashboard is lying to you about rank movement

Device splits, local SERPs and SERP-feature drift — the three ways a single number misleads.

Dec 2025 · 5 min read · article queued

Technical SEO

The robots.txt blind spot: are AI crawlers blocked from your money pages?

GPTBot, OAI-SearchBot and PerplexityBot are often disallowed by default — and no plugin reports it.

Nov 2025 · 7 min read · article queued

Keyword Research

Volume, difficulty, and the third number nobody prices: AI-answer overlap

When AI Overviews answer inline, even a top-three ranking earns less. Here’s how to price the click pool.

Oct 2025 · 6 min read · article queued

E-commerce

Why 4,000 catalog pages should collapse into one audit roadmap

Template-level fixes, deduped findings and canonical hygiene for stores that stop hand-editing titles.

Sep 2025 · 7 min read · article queued

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