New — AI visibility · GEO · AEO now live

The SEO platform
built for AI search.

Pylon crawls, audits and tracks your sites end-to-end — technical SEO, on-page fixes, keyword research and AI visibility (GEO / AEO) in one data model. Every finding ranked by impact with a prioritized roadmap you can act on today.

Instant 30+ check audit — no account required.

  • Technical SEO audit
  • AI visibility (GEO/AEO)
  • Rank tracking
  • Competitor analysis
  • Keyword research
No credit card required7-day free trialCancel anytime2 free URL checks / day

30+

Audit rules

Across crawl, on-page, schema & sitemap

6

SEO modules

Covering the full SEO lifecycle

7d

Free trial

Full-feature, no card required

2

Free checks/day

Instant URL health score, no account

The old way

Your technical SEO is fine.Your brand still isn't found.

Crawls end in 1,200-row CSV exports. Rankings tracked in one tool, AI answers in a second, competitors in a third. Nobody connects the dots — so nothing gets fixed in order.

With scattered tools

  • Audit reports no-one has time to read
  • Brand mentions in AI answers — invisible
  • Keyword positions with zero competitive context
  • Fixes that never make a prioritized roadmap
  • Five subscriptions for one workflow

With Pylon

Roadmap ready
  • Every issue ranked by impact × effort
  • AI mentions, citations & context measured
  • Rankings, gaps and AI share in one view
  • One connected roadmap from crawl to conversion
  • Single subscription, full SEO lifecycle
One platform · every module

Everything from crawl to conversion

One data model across the whole SEO lifecycle. Each step surfaced with clear, prioritized actions — no raw spreadsheets. Module status is honest: Live, Building, or Adapter contract.

The differentiator

AI visibility · GEO · AEO

Live

AI answers are the new front door. Pylon sends your buyer prompts to a live AI model, records every mention, citation and competitor named in the answer, and turns them into a measurable score — with the engine that answered stored on every run.

12

Mentions

3

Citations

41%

Share of voice

Illustrative sample values

DeepSeek V4 · Adapter shippedChatGPT · Adapter shippedClaude · Adapter shippedGemini · Adapter shippedPerplexity · Adapter shipped
Explore AI visibility
Live

Smart crawler

Robots-aware BFS crawl with sitemap discovery, canonical handling and SSRF-safe network rules. Renders pages the way search engines do.

Explore
Live

Technical SEO audit

30+ rules across crawl, on-page, schema and sitemap — scored, deduplicated and ranked by impact × effort so fixes land in the right order.

Explore
Building

Keyword research

Volume, difficulty, intent, AI-overlap risk and opportunity score in one view — filtered to what's actually winnable for your domain.

Explore
Building

Rank tracking

Keyword positions across country, language, device and engine — with SERP feature detection, volatility flags and movement alerts.

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Building

Competitor analysis

Ranking overlap, keyword gaps and AI share of voice against rivals — auto-discovered competitors, real snapshots and gap summaries.

Explore
Adapter contract

E-commerce & platform sync

WordPress, Shopify, Wix and BigCommerce adapters that push approved fixes back to your storefront — no developer needed.

Explore
Ships with modules

White-label reports & API

Scheduled PDF exports, branded white-label reports and REST API access — built for agencies running many clients.

Explore
How it works

From raw pages to a fixed roadmap

Pylon doesn't just report problems — it drives the whole loop so you always know what to fix next and can prove the result.

Team working on SEO strategy

Six steps. One platform.

Crawl → Audit → Prioritize → Fix → Verify → Measure

01

Discover

Crawl every URL through sitemaps and internal links.

02

Diagnose

Score each page against 30+ technical and on-page rules.

03

Prioritize

Rank every issue by impact × effort so fixes land in order.

04

Fix

Apply fixes in WordPress, Shopify and more with one click.

05

Verify

Re-crawl to confirm fixes are live — nothing regressed.

06

Measure

Watch rankings, AI visibility and traffic respond to the work.

Crawl & Audit

Crawl the whole site. See the whole picture.

Pylon renders and crawls pages the way search engines do — robots-aware, sitemap-driven and SSRF-safe. Every finding maps to a plain-language fix with impact and effort attached.

  • Robots.txt, meta robots and canonical chains respected
  • 30+ rules scored, deduplicated and ranked by impact × effort
  • Schema validated against rich-result expectations
  • AI-readiness score via /llms.txt and structured-data checks
Run a free audit
SEO audit data analysis
Audit Report — northwindco.comScore: 78/100
Technical
82
On-page
74
Content
68
Schema
71
Performance
60
AI signals
45

124 issues · 30 high-priority · Prioritized roadmap ready

Rank Tracking

Rankings across every SERP you sell in.

Track keyword positions by country, language, device and engine — and see where AI Overviews change the board entirely. Movement, SERP features and volatility surface automatically.

  • Country, language, device and search-engine targeting
  • SERP feature detection — snippets, AI Overviews, maps
  • Wins, losses and volatility flagged per keyword
  • Shared cache keeps costs low when multiple sites track the same keyword
Track your rankings
Search ranking analytics on screen
Rank TrackerUpdated today · US · Desktop
KeywordPos.ChgVol.
technical seo audit3↑412K
seo audit tool7↑28.4K
website seo checker12↓122K
ai visibility tracking5↑114.2K
keyword research tool18↑333K
Illustrative sample data
Competitor Analysis

See every keyword gap before rivals close it.

Pylon scans competitors automatically, compares your rankings against theirs and surfaces every keyword gap — missing, weak, shared and strong — alongside AI share of voice.

  • Auto-discovered competitors from AI mentions and ranking data
  • Gap classification: missing · weak · shared · strong
  • AI share-of-voice per prompt, engine labelled on every run
  • Scheduled sweeper keeps competitor snapshots fresh automatically
Explore competitor analysis
Competitor analysis strategy session
Competitor Keyword Gaps4 gaps found
KeywordTheir rankYour rankVol.
local seo software3Not ranking5.6K
seo reporting tool6199.1K
rank tracker free4Not ranking14K
technical seo checklist297.8K
Illustrative sample data
Strategic · GEO · AEO

Be the answer when AI answers.

AI answers are the new search front door. Pylon sends your prompts to a live AI model, extracts every mention and citation of your brand and competitors from the answer, and stores measurable snapshots — with the engine that ran labelled every time.

  • Mention & citation tracking

    How often is your domain cited — and on which pages?

  • Competitor detection

    Who appears for your money queries, and why?

  • Answer-type context

    Is your brand the answer, a footnote, or absent?

  • Provider-agnostic runs

    Model and provider stored with every run — never locked in.

  • Share of voice scoring

    Composite 0–100 score across all measured providers.

AI Visibility Score

41 / 100

Competitor avg

28

Illustrative sample · 24 promptsDeepSeek V4
Best SEO audit tool for agencies✓ Cited

8

mentions

How to track AI visibilityNo citation

3

mentions

Rank tracker with SERP features✓ Cited

5

mentions

GEO / AEO measurement toolsNo citation

2

mentions

How we compare

More capability. Less spend.

Pylon bundles technical audit, AI visibility, rank tracking and competitor analysis under one Growth plan — no separate AI add-on, no extra seats charge.

FeaturePPylonSemrushAhrefsSE RankingMoz Pro
Technical SEO audit✓ 30+ rules✓✓✓✓
Keyword research✓✓✓✓✓
Rank tracking✓✓✓✓✓
AI visibility (GEO/AEO)✓ Built-in✓ Add-on✓ Add-on✓ Add-on✓ Add-on
Competitor keyword gaps✓✓✓✓—
White-label reports✓ Growth+✓ Business+—✓ Growth+—
Multi-tenant workspaces✓ Agency✓—✓—
REST API access✓ Agency✓ Extra✓ Extra✓ Extra✗
Free plan✓ Forever✓ Limited✗✗✓ Limited
Starting price / month$59$139$129$103$99
USD is billed via PayPal and international cards; India gets INR pricing billed via Razorpay (UPI, cards, netbanking). Sites, tracked keywords, audits, AI visibility runs and reports are enforced by the API — you will be told when you reach the limit, not charged over it. Pages crawled is a monthly usage figure, not a hard cap. Annual billing is shown as the discounted per-month equivalent.

Built for the way you work

One platform, four tailored surfaces — whether you're fixing indexation or running an agency with 30 clients.

SEO Specialist

SEO Specialist

Run audits, fix indexation, prove technical wins.

  • Prioritized audit roadmaps
  • Schema & indexation checks
  • CSV-free reporting
Explore the audit
Content & AI Marketer

Content & AI Marketer

Own GEO / AEO before competitors do.

  • AI mention & citation tracking
  • Answer-type context
  • Provider-agnostic runs
Explore AI visibility
Agency Owner

Agency Owner

Win and keep clients with clean reporting.

  • Multi-tenant workspaces
  • White-label reports
  • REST API access
See agency plans
Ecommerce Team

Ecommerce Team

Stop product pages competing with each other.

  • Catalog-wide audits
  • Duplicate title & canonical checks
  • Storefront-speed signals
See storefront SEO
Integrations

Plays well with the platforms you run on

CMS adapters, search consoles and API access — all first-class, not bolted on.

WordPressShopifyWixBigCommerceSquarespaceGoogle Search ConsoleBing WebmasterIndexNowREST APIWebhooks

WordPress, Shopify, Wix and BigCommerce adapters push approved fixes back to your storefront. GSC and Bing Webmaster import launching with the rankings module.

Pricing

Simple plans. Real value.

Growth starts at $59/mo — with AI visibility included, and every site, keyword, audit, AI run and report limit we publish is enforced by the API. No hidden seat fees, no surprise add-ons.

Free

Explore Pylon today

Free
  • 1 connected site
  • 10 tracked keywords
  • 1k pages crawled / month
  • 5 audits / month
  • 2 AI visibility runs / month
  • 2 reports / month
  • Technical SEO audits
  • Core HTML, server & security checks
  • Schema & accessibility checks
  • Sitemap & SSL checks
  • Issue tracking
  • Instant on-demand scans
  • Community support
Most popular

Growth

7-day trial

Ranking & visibility

$59.00/mo

or $47.00/mo billed annually

  • 10 connected sites
  • 500 keywords
  • 50k pages crawled / month
  • 50 audits / month
  • 25 AI visibility runs / month
  • 25 reports / month
  • Daily rank tracking
  • AI visibility (GEO/AEO)
  • Competitor analysis
  • Scheduled weekly audits
  • White-label reports
  • CSV & PDF report exports
  • Priority support

Agency

7-day trial

For teams & clients

$149.00/mo

or $115.00/mo billed annually

  • 30 connected sites
  • 1,500 keywords
  • 250k pages crawled / month
  • 200 audits / month
  • 100 AI visibility runs / month
  • 100 reports / month
  • REST API access
  • Custom crawl schedules
  • Multi-tenant client workspaces
  • White-label reports
  • Role-based access control
  • Priority support
  • Service-level agreement (SLA)

Enterprise / custom? Need more sites, higher crawl limits, custom SLA or on-premise deployment? Talk to us

USD is billed via PayPal and international cards; India gets INR pricing billed via Razorpay (UPI, cards, netbanking). Sites, tracked keywords, audits, AI visibility runs and reports are enforced by the API — you will be told when you reach the limit, not charged over it. Pages crawled is a monthly usage figure, not a hard cap. Annual billing is shown as the discounted per-month equivalent.

FAQ

Questions, answered honestly.

Straight answers about plans, features, and how Pylon compares.

Growth and Agency both start with a full-feature 7-day trial — every module unlocked, no credit card required. When it ends you choose: keep the Free plan forever, or upgrade to hold onto the trial features.

Yes. The Free plan includes one connected site, technical audits and issue tracking. No credit card required, and it stays free forever.

Pylon sends your buyer prompts to every configured AI model in parallel, extracts every mention and citation of your brand and competitors from each answer, and stores one row per (prompt, engine). Adapters ship today for OpenRouter (DeepSeek), OpenAI ChatGPT, Anthropic Claude, Google Gemini and Perplexity Sonar — each flips Live on your workspace the moment its API key is set. Microsoft Copilot and Google AI Overviews are on the roadmap.

Pylon is built from day one around AI search: mention/citation tracking, answer-type context and GEO/AEO scores live in the same data model as crawling, auditing and rankings — not as a bolt-on. Growth starts at $59/month with AI visibility and white-label reports included rather than sold as add-ons.

Yes. The crawler respects robots.txt, is sitemap-driven, rate-limited and SSRF-safe so your own API surfaces are never at risk.

Multi-tenant workspaces are core — each client gets an isolated site scope. The Agency plan adds white-label reports and REST API access at $149/month ($115 billed annually).

GSC and Bing Webmaster import are on the roadmap for the ranking module so you can centralize instead of starting over.

USD payments via PayPal and international cards. Indian customers are billed in INR via Razorpay — UPI, cards and netbanking all supported.

Still have questions?

Try the platform free for 7 days, or read the docs — the answer is usually one click away.

7-day trial · no card · cancel anytime

See it on your own site in minutes.

Connect a site, run your first crawl and get a prioritized roadmap — no sales call, no credit card. Your first 2 URL checks are free every day, forever.

No credit card7-day free trialCancel anytime2 free checks/day forever